I'd learnt more about startups and business in 3 books than in the year I spent in "business" school, so I dropped out. Everyone says the first hurdle is starting something, so I wanted to get some failing out of the way.
I saw this KBBQ table on social media from an American company and realised no one was distributing them to Australia. That day I found their suppliers, called my 2 friends and ordered 1 unit straight from China.
The plan was simple: shoot a shit ton of content, see how many pre-orders we could get, then order in bulk. Worst case, we have a cool KBBQ table.
The table arrived absolutely destroyed. We couldn't afford another, so we cleaned it up and shot content anyway. We were $1000 and 4 full days in, posting mostly to no avail, and my friends had lost hope. I kept posting until one video BLEW THE FUCK UP.
5 million views. 10k followers. In its first week.
Orders flooded in from all over the world, $30k worth. We thought we were rich, until we realised a 20kg table that's a metre long isn't easy to fucking ship. It would cost $1000 to ship our $500 table to America. So we refunded every international order and ordered 20 tables for our Australian customers.
The next morning: YOUR SHOPIFY HAS BEEN TERMINATED. No store, no customer info, just one form to fill out. Customers got worried and did chargebacks, and by the time the shipment arrived, only 10 of the 20 were left.
But at least now we had 35k followers. We put up a story, sold the last 10 that week through DMs and rented a van to deliver them all ourselves.
In the end we made $1500. 2 months of work, $500 each. But now we have a KBBQ at home and an awesome story to go with it.
















